Born in Arkansa, Seidel grew up in
the music business - the family operating a chain of music stores in
Indianapolis following their move there around 1900. They also owned
the Seidel Music Publishing House, incorporated in 1914, of which
his father Herman was the president. Herman, who was born in German
but immigranted as a child, had worked in the fur business in the
Ozark mountains before moving to Indianapolis in 1910 and entering
the company which his son Isadore had founded.
In 1918-9, the Seidel publishing concern released two pieces by
famous ragtime composer James Scott (Dixie Dimples and Springtime of
Love) and two by Clarence Woods (Sleepy Hollow Rag and Graveyard
Blues). Herman Seidel died on December 12, 1922, survived by five
sons and three daughters.
Duncan Schiedt, in his book The Jazz State of Indiana, says
that Emil started as a child pianist in the pit of the Lyric Theater,
and that he once sat in as the leader of his older brother’s combo
at the Granalba Cafe at the corner of Massachusetts and Ohio
streets.
On November 9, 1914, he married
Helen Thomas in Marion County, Indiana, giving his age as 22,
although he was only 18. The WW1 draft lists Emil as a musician at
the Majestic Theatre in Indianapolis, and being medium height of
slender build with brown eyes and hair. He claimed exemption on the
grounds of being sole supporter of his wife and two children.
The 1920 US Census shows him
living in Indianapolis and working as a musician (piano). That same
year, he was the defendant in a rather amusing court case, in which
the neighbouring millinery establishment complained that the 'sounds
issuing from the shop disturb customers in the Myer store and
prevent them from concentrating on the business of buying hats,
underwear, etc.'
"It hurts our
business," explained Mr. Myer in reference to the suit. "So much
noise hurts our business. They come here to buy a blouse, say. and
they try to buy a blouse, but there's such a noise they can't
concentrate."
Isadore Seidel, of the music concern, says he would like to know how
he can run his business on a soundless basis. He says the order of
the court forbids him to operate the player-piano, the piece de
resistance of the shop, unless a customer has asked for some special
selection or he is convinced the visitor is a prospective buyer.
"How am I to know whether a customer is a customer or not?" inquired
Mr. Seidel, as he stared rather blankly at the store whence had come
his trouble. "How can I sell player-piano rolls and talking machine
records if I can't play them? How can I?"
The judge who issued the injunction order said that his ruling would
not interfere with the music company's business as he only ordered
that no noise be made that was not in the bona fide conducting of
the business. The complainant had asked that the defendant be
restrained from playing player-pianos in its rooms.
Emil's Vocalstyle performances seem to date from around 1919-1922.
At least one of the rolls was recorded as a duet with his Isidore,
crediting "Seidel Brothers" as the performers. After making rolls
for Vocalstyle, Emil also played in orchestra pit bands in New York
City. On his return to Indianapolis, he joined the house band at the
Apollo Theatre and by 1925 had become its leader. He also owned and
operated various music stores in Indianapolis throughout the 1920s.
The Emil Seidel Apollo Theatre Orchestra would later achieve a form
of immortality, when Hoagy Carmichael approached Seidel to make the
first record of his new composition, 'Star Dust'. On October 31,
1927, despite the lack of an orchestration, Seidel and his brilliant
musicians worked from Carmichael's humming of each part to the
musicians in a quiet back alley! The resulting record, produced at
5am after an all night drive across Indiana to the Richmond piano
factory, is still regarded as an important part of musical history.
Seidel's later recordings, credited to 'Emil Seidel And His
Orchestra', are described by Rick Kennedy in his 'Jelly Roll, Bix
and Hoagy: Gennett Studios and the Birth of Recorded Jazz' as "crisp
and highly professional".
Seidel’s orchestra recorded a dozen more songs through early 1928 at
Gennett; later that year, he went back to New York, where he became
renowned as a radio accompanist. The 1930 US Census records him as
living at 790 Riverside Drive, Manhattan, New York with wife Helen
and children Gretchen and Thomas and working as a theatre musician.
When interviewed by Rudi Blesh for his seminal book 'They All
Played Ragtime', Seidel was concerned that Scott Joplin and
James Scott received their due credit as "the regional originators",
and described himself as "still an Ozark hillbilly at heart.. (who
has) great reverence for the creators of ragtime".
Seidel died in September 1950.
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