The Reliance Music Roll company, based in Auckland, New Zealand,
operated from approximately 1921-1930. It is historically
significant for three main reasons:
First and only
music roll company to operate in New Zealand
rolls of Maori and other indigenous music.
The rolls may be
some of the earliest recorded music produced in New Zealand.
The company was operated by
Reginald Albert Sharp (4 October 1896 - 16 June 1977) and Frederick Arthur Sharp (19
January 1900 - 14 October 1980), with financial support from their father, Albert Henry
Sharp. The family immigrated from Worcestershire, England, in the
early 1900s. Both Reginald and Frederick were employees of the
New Zealand Herald as printers, and operated the Reliance
company from their home in Canal Rd, Avondale, Auckland.
Reginald Sharp, the older of the brothers, appears to have been
the roll artist/arranger. It appears he was employed by the New
Zealand Herald newspaper as a printer, commencing employment
in July 1922.
Nearly 20 years after the
brothers' deaths, their roll perforating machinery, roll masters,
and roll library were acquired by myself and two other collectors.
This section of the website will
be updated with more details of my research into Reliance. Please
contact me if you have any Reliance, Goldentone, or Celeste-Art
rolls in your collection.
View Reliance 'Rollography' (work in
38 Canal Road as it appears
Reliance rolls were produced here in the 1920s.
An example of one of the rolls
of New Zealand
indigenous music issued by Reliance
varient of the Reliance label.
Reliance also issued rolls under
the 'Goldentone' label,
an inhouse brand for NZ music store Lewis Eady & Sons.
One perforator we are certain Reliance used is the Leabarjan
Style 8-D Electric Duplicator. (pictured below).